My name is Yan, a long time motorcyclist and a 'victim' of the lethargic 'service' in today’s motorcycle industry. I've had an idea brewing in my mind for a while so I thought I might just post it here to get some feedback from you guys.
I spend a lot of money upgrading/fixing my bikes not to mention buying accessories. One of my friends just opened a shop and suggested that I join his loyalty club in order to get a better deal. My reaction was very mixed. I told him I was not a big fan of that kind of thing since actually I never understand how it works, and I usually do not participate. On the other side I got what he wanted to do (increase his retention) and the benefits for me (saving money over time). Discussing with him I came to conclude that this kind of thing could work well if done right. Especially since as a biker I shop often for my passion, I am happy to save money but but I don't want to bother.
So I thought what would be a dream loyalty program for a biker? Simple to use, non deceptive, straightforward with a mobile app. I have it in mind to create a platform for the biker community that allows us to get better deal in exchange of our long term commitment. If such product were to exist would you guys use it with YOUR favorite retailers?
I created a landing page to explain the concept here (If you are interested please click on the join beta):
PS: I am super open to people who want to challenge my idea.